PETER ROGERS

Chelsea FC, one of England’s most successful football clubs. I recently completed the design of the new guidebook for the 2021 relaunch of the Chelsea FC Stadium & Museum Tour, that serves as a memento of the day for the ardent Chelsea fan.  The end product, is a 56 page book that celebrates the history of the club, outlining some of the amazing statistics and facts along the way.

Building Better is a strategic alliance of housing associations working together to realise the benefits of modern methods of construction. Working with Building Better, I led and developed the identity and creative and then rolled it out across all collateral for launch. I also oversaw the creation of the brand guidelines to ensure synergy across all marketing.

Taking Care (part of AXA PPP) launched a new personal alarm monitoring system, to give elderly people confidence to go about their daily lives. I led and created the identity, and rolled this out across the packaging, marketing and instruction leaflets.

I was approached by the British Hemp Company to create branding and packaging for their newly developed CBD-based products. I produced a colourful and friendly creative, based on a handwritten typeface, coupled with playful text.

I was approached by the British Hemp Company to create branding and packaging for their newly developed CBD-based Molecule product line. The bold, colourful identity features a cannabidiol (CBD) 2D molecular structure.

Age Co commissioned me to create a series of Home Insurance advertisements to run in the national press. I produced a campaign that focussed on the worst case scenario imagery.

The Football Foundation is the largest sports charity in the UK, funded by the Premier League, The FA and Government (via Sport England). The Football Foundation produces two Annual Reviews, one for the Football Stadia Improvement Fund and the other for the Football Foundation itself. Both publications showcase the work carried out during the year and the annual accounts.

The Football Foundation is the largest sports charity in the UK, funded by the Premier League, The FA and Government (via Sport England). The brief was to produce a magazine with a professional feel for their audience, which includes members of Parliament, Directors of the FA and the Premier League. The aim was to design a magazine that wouldn't look out of place with other newsstand sports magazines. I was tasked with designing an all new masthead and giving the magazine an entire redesign.

The UK’s largest charity working with older people. Age UK’s vision is to make the UK a great place to grow older. Age UK Personal Alarms wanted to create animated banner ads highlighting the minimal daily cost of their Personal Alarm system. I produced a 4 frame banner ad, that ended with a ‘Order Now’ call to action.

Bowel & Cancer Research works towards a day when no one will die of bowel cancer or have to live with chronic bowel disease. I’ve Got Guts shines a light on the courage of people who live with a bowel cancer diagnosis or a chronic bowel condition and raises vital funds for Bowel & Cancer Research. Working closely with B&CR, I designed a series of posters that were used across the Underground network to help raise awareness of the vital work they finance.

I was tasked with creating a new identity for the NHF's largest annual event - the National Housing Summit. The result was an identity centred on the letter 'H', which illustrated the many directions of attendees coming together to attend the event.

I was approached to create a short movie to highlight the rollout of the new Kick It Out app. The movie was to be played on the big screens at football matches, notifying fans that they could report anti social behaviour from their phones during and post match.

The National Housing Federation approached me to create a branding project for an exciting new exhibition. The creative was to appeal to younger, pre-30 year old attendees, who would forge the future direction of housing associations.

In 2016 the National Housing Federation moved its annual Housing Finance Conference & Exhibition from London to Liverpool. To mark this occasion, the entire event was rebranded, to include a nod to Liverpool. The lockup incorporates a simplified Liverpool city skyline.

Chef Alan Bird, of Bird of Smithfield, approached me to create the branding for his new event catering venture. The firm was set up to cater for premium occasions.